"First brand that didn't hand me a liquid that sat on top of my 4B hair. The foam actually reaches my scalp — and the Cover shade matched on the first try."
Science-backed regrowth · Every shade · Every texture
Grow Your Hues.
Minoxidil and peptide formulas engineered for the full spectrum of scalp tones and hair textures — the men the hair-loss industry built its "default head" around, and every man it didn't.
Rated 4.8 by 2,300+ men across every texture type
HERO IMAGE
4 men · 4 textures · 4 tones
natural light, barbershop set
4 men · 4 textures · 4 tones
natural light, barbershop set
HUE 01The full shade systemHUE 12
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"The Cover got me through the first four months while the minoxidil did its thing. Nobody at work noticed anything except that my hairline looked… fuller."
"Every other brand's before/after photos looked nothing like me. The routine quiz matched my texture, my crown, my schedule. It finally felt built for my head."
The problem nobody built for
Hair loss doesn't look the same on every head. Treatment shouldn't either.
The big telehealth brands sell one bottle to one "default" customer. But a fading line on coily hair, a thinning crown on fine straight hair, and traction stress from waves and braids are different problems — and they deserve different formats, shades, and routines.
- ✓Texture-matched formatsLiquid for fine and straight, foam for wavy and curly, oil-base serum for coily and coarse — so the actives actually reach your scalp.
- ✓A real shade systemHUE Cover launches in 12 scalp-matched tones, HUE 01–12 — the first shade range this category has ever had.
- ✓Results you can see on day oneRegrowth takes 3–6 months. Cover and Fibers keep you confident through the wait — no empty middle.
TEXTURE GRID
4 macro crops · Type 1 → 4C
same lighting, same crop
4 macro crops · Type 1 → 4C
same lighting, same crop
The lineup
Built as a system.
Built as a system.
Sold your way.
The science
Two engines. One routine.
Two engines. One routine.
Zero gimmicks.
Hue Labs pairs the most-studied over-the-counter regrowth active with a modern peptide and botanical layer — then engineers the delivery format around your texture, because the best formula is the one that reaches your scalp daily.
Minoxidil 5%
The FDA-approved over-the-counter active for hair regrowth, reformulated by Hue Labs into three texture-matched carriers so daily use is actually realistic.
FDA-approved activeGHK-Cu Copper Peptide
A copper tripeptide used in modern scalp care to support a healthy scalp environment and the look of thicker, fuller hair over time.
Peptide layerBotanical Support
Saw palmetto, ginseng, rosemary, rice extract, and argan — traditional ingredients your family already trusted, formulated to condition the scalp and reduce breakage.
Scalp & strand careMinoxidil 5% is FDA-approved for the regrowth of hair in men. Peptide and botanical products are cosmetics: they support scalp health and the appearance of hair, and are not intended to diagnose, treat, cure, or prevent any disease. Individual results vary; visible regrowth typically takes 3–6 months of consistent use.
Your hairline. Your tone.
Your move.
Take the 2-minute quiz. We'll match your texture, your shade, and your routine — and ship it on a schedule that keeps you consistent.
Build My Routine
90-day grow guarantee
Free shipping on subscriptions
Pause or cancel anytime
PRODUCT PACKSHOT
HUE · SKU
Product
$0
Save 15% on subscription
Shade
Format — matched to your texture
Plan
✓ 90-day grow guarantee✓ Free sub shipping✓ Cancel anytime
Ingredients
What's inside, and why.
Full-disclosure formulation. Every active listed with its job — no proprietary-blend hiding.
INGREDIENT STILL-LIFE
raw botanicals + dropper
on chrome surface
raw botanicals + dropper
on chrome surface
APPLICATION VIDEO LOOP
hands-on-scalp demo
per texture format
hands-on-scalp demo
per texture format
How to use
Two minutes. Once a day. That's the whole job.
Good questions
Straight answers.
When will I see results?
Most men see visible change between months 3 and 6, with peak results around month 12. Cover and Fibers give you a same-day visual while the biology catches up.
Will this work on my texture?
That's the point of the format system: liquid for fine/straight, foam for wavy/curly, oil-base serum for coily/coarse. Your quiz answer picks the carrier that actually reaches your scalp.
What if I stop?
Regrowth actives only work while you use them — gains fade within a few months of stopping. That's the biology of every product in this category, which is why we built a routine you can keep.
Product
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